I have been writing about college
football and basketball recruiting since
the 1970s and I continue to be amazed at
how little fans, parents and other
critics know about the process.
The
most interesting insight I ever received
came in 1972, when legendary UCLA
basketball coach John Wooden dispatched
assistant coach Gary Cunningham to scout
Thornridge's Quinn Buckner.
Thornridge coach Ron Ferguson had tipped
me off that Cunningham was coming. I sat
at the scorer's table and observed
Cunningham, who sat directly behind
Thornridge's bench.
Afterward, I asked
Cunningham what he had learned, how he
evaluated Buckner, if he thought Buckner
could play at UCLA.
He said he didn't come to see if
Buckner could play at UCLA. Wooden had
already received enough information
about Buckner to know that he could play
at that level.
"I came to see what Buckner did
during the timeouts," Cunningham said.
"Does he listen to the coach or does he
look up in the stands? Does he pay
attention? Is his head in the game? Does
he keep his teammates in the game? Is he
a team player? Is he a leader or a
follower?"
It's called character and Buckner had
more than anyone else. Today, character,
not talent, is the most important trait
that college coaches look for in a
recruit. They look for kids with
character, not kids who are characters.
When I met with Illinois football
coach Ron Zook last week, he talked
about how important is is to establish
relationships with recruits. And he said
the most important thing about
establishing a relationship is
determining what kind of character the
prospect has.
That's why recruiting analyst Tom
Lemming travels all over the country
each year to personally meet with the
top 1,200 seniors. He currently is on a
21-day trip to California, Hawaii,
Arizona, New Mexico, Dallas/Fort Worth,
Oklahoma and Kansas City...four plane
flights and 11,000 miles by car.
Some unknowing critics argue that
Lemming is grandstanding, that he
doesnb't have to travel all over the
country--after all, they say, no one
else does it--so why can't he evaluate
players on film like everyone else? But
that isn't the way "everyone else" does
it?
"Thirty years ago, I took a cue from
NFL people," Lemming said. "It's
impossible to get a true evaluation
without talking to a prospect, to see
what they physically look like. It is
important to see if they fit their
description.
"Then it is important to look them in
the eye and ask how important football
is to them, to determine their heart and
character. The NFL and the NBA and Major
League Baseball, the pros, don't offer
contracts and the colleges don't offer
scholarships without seeing a prospect
face-to-face.
"Character has become so important in
the evaluating process. Nobody can
afford to bring in a kid who could
disrupt the program. You have to know
how much time they are willing to put
into their careers, to follow their
passion, to get better. You can't see
that on the telephone or on film."